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Stone Island To Open Flagship Store In Munich

Just after the inauguration of its new flagship store in Forte dei Marmi (see picture), opened 6th July 2013, Stone Island has announced the opening of a new flagship store in Munich set to take place in September 2013.

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The 100sqm store, with two windows and a glass door is located at number 27 of the prestigious shopping street Maximilianstrasse. It will host the Stone Island and Stone Island Junior collections, and the Stone Island Shadow Project. It’s the second flagship retailer opened in Germany after the one launched in March 2012 in Sylt, the island and vacation destination facing the North Sea.

“I have been looking for a long time for the best location in Munich. It’s a metropolis with which I have a strong and long-time hyperlink and I am very pleased to have discovered this great house in Maximillianstrasse. After Sylt, we are strengthening our investment in Germany, an extremely essential market for us, which is giving us very positive feedback,” commented Carlo Rivetti, President, owner and creative director, Sportswear Company.

The company is carefully targeted on expansion in Germany, particularly after the opening of its German branch in 2010, established in Munich and managing both Germany and Austria. At current Stone Island is working with Germany and Austria with 150 multibrand stores whose sales represent the 11% of the 2013 ordered value, with a growth of 20% versus 2012. The outcomes of the company are according to its international development, closing 2012 with a turnover of 60,790,000€ (+17% compared to 2011) and foreseeing a growth of 12% for 2013. Export counts for 61%, while the company’s domestic market (Italy) accounts for 39%, also registering a +6.2% development when compared with 2012.

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