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Carlo Rivetti: An Interview With Stone Island’s CEO

There are few clothes manufacturers which have Stone Island’s cachet. For men who consider themselves modernists in the truest sense, the label’s philosophy of experimentation, innovation and exploration chimes with them perfectly. It is clothing that makes the wearer instinctively .

After 30 years of producing some of the most influential garments in males’s vogue, Stone Island have provide you with one thing actually particular: Archivo ’982 ’012, a weighty, beautifully shot ebook of the brand’s most iconic clothes. From the earliest garments dreamed up by genius designer Massimo stone island sale pullover Osti to the brilliant work of the mid 2000s, the book is as much a record of time period as it’s a historical past of 1 model.

Right here, we converse to Stone Island CEO Carlo RIvetti about what the model means to him, its position in the canon of Italian design and what the future holds for it. Overleaf, we look in detail at the clothes that have so inspired us down the years.

Umbrella: Ciao, Carlo. What are your 5 favorite items from the brand new Stone Island ebook
Carlo Rivetti: A troublesome query. I want to talk about the team instead of the single player. I’m a father of two sons and a daughter and I really like them in the identical means – I don’t have a favorite one! With my garments it’s the identical. All of them have a narrative and they’re all particular. I’d say that the guide is sort of a family album to me.

U:What’s the aim of Stone Island as we speak
CR: Stone Island is about analysis, experimentation, perform and use. It’s a sportswear model that carries on an ongoing investigation, via and with out frontiers, on the processing and ennobling of fibres and textiles, resulting in the invention of supplies and production strategies by no means used earlier than in clothes.

We take a look at too much on dyeing and therapies in our inside colour laboratory. It’s a department ready to combine advanced know-how, expertise and human capability, and has developed more than 60,000 totally different dyeing recipes all through these 30 years.

We additionally research uniforms and workwear. Our archive may be very a robust level of reference. I imagine that our insatiable curiosity and the steady sounding of the current and the tension towards possible future situations are the situations for Stone Island’s steady evolution. We at all times look ahead!

U: Why are your clothes nonetheless so popular
CR: Why“still” We’ve simply started! First, our fans understand the performance and analysis into fabric and therapies that we’ve all the time carried out. A Stone Island garment does the job: it protects, it retains you heat, however it’s additionally very handsome to put on, very masculine. All of this and our removable badge on the left arm make Stone Island items recognizable, iconic. When you’re wearing Stone Island you’re feeling proud.

U: As your unique patrons age, will you alter your clothes to go well with them Or can your clothes be worn by anybody, no matter age

CR: As quickly as Stone Island was born, the brand had great success. The ’80s were great years for us! Prospects, who used to buy Stone Island 30 years in the past, are still prospects to this present day. Plenty of them know virtually every part about us.

Just a few years in the past I understood that the new technology didn’t have all this information and didn’t totally perceive the model. So I determined to engineer the gathering in a extra full means. It wasn’t meant to be a shift however a extra natural and layered strategy.

Firstly, we worked on the product itself and use of the garments, paying extra consideration by giving a ‘Stone Island feel’ to the lighter families of product. Then we labored on the communication facet, to fulfil people’s have to get extra details about Stone Island, promoting in , the Italian daily newspaper totally dedicated to sports activities – all Italian males learn it!

We also started talking with individuals by means of the web, a really superb instrument. Stone Island, its historical past and stone island sale pullover the worth of our merchandise at the moment are recognized by youthful individuals. Younger persons are quick and clever, they perceive when you’ve got a real story of product, high quality and keenness. So now we’re worn by a far broader vary of individuals.

U: What are Stone Island’s nice inspirations at the moment
CR: We get inspired by individuals, architecture, design. At current we’re at the moment learning some supplies used within the automotive trade. Through the Olympics, the outfits the athletes put on are very technical which is also inspirational. The whole lot inspires us.

U: The place does Stone Island match within the tradition of Italian design
CR: The heritage of my country’s tradition is essential. I’m the eighth technology of my family working with textiles, so the roots are actually strong! Additionally, since the start, our headquarters have been in Ravarino, a small city close to Bologna. It’s within the countryside and the connection with the land there is de facto sturdy. Twenty kilometres away from us is the distretto – an industrial zone of vehicles: Ferrari, Lamborghini, Maserati, Bugatti, De Tomaso and should you want a bike, Ducati. That is an space that produces goals, not mere merchandise. Italians are good at this.

U: What makes you proud about Stone Island after 30 years in enterprise
I’ll let you know a few issues that makes me proud. In June, to have fun the brand’s anniversary, we produced , a retrospective exhibition that happened in Florence’s nineteenth Century Stazione Leopolda.

The exhibition included over 200 items from the archives, divided in 10 thematic areas staged in some breathtaking settings, representing the innumerable therapies, checks and processes that had been required to create them. Coming into and strolling by means of the exhibition was very emotional. I noticed there in a really clear method the continuity throughout the Stone Island story. This made me really feel actually proud.

U: And the opposite factor
Stone Island Polo Shirt In Black/Blue 2015CR: My prospects! Simply to provide you with an instance: there may be an Italian drummer. Each time he’s on tour, as quickly as he arrives in a metropolis, he visits our factors of sale and sends me a postcard with a word about the store and the products. After a few postcards, we met and now chat usually over electronic mail. I used to be actually joyful to see him on the opening of the exhibition. We additionally had fairly lots of people attend from abroad, primarily the UK, that visited Florence due to the exhibition. Can you see the point My prospects are particular!

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