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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed select fans brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high energy sets to a packed out audience, as well as being broadcast live via NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to speak about his stay performance, his ties to the brand and why it’s vital to host occasions like this throughout the UK.
How did the opportunity to perform at Stone Island Presents arise
The opportunity to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play stay proper in the beginning of the yr. They thought that I’d be a good fit for Stone Island.
We’ve noticed you seem to be a little elusive when it comes stone island pantaloni corti to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire celebrity thing. I’m not anti-celebrity, I just don’t have the time between music and my different two jobs to spend all day on social media. Also there is a whole world outdoors of the web. It’s important to take on-line relationships into reality. This numbers sport that lots of people appear to be taking part in isn’t actual and it usually doesn’t correlate with gross sales/push of product (music, vogue etc).
Do you suppose being given this opportunity will aid you to realize actual life publicity by way of stay reveals
Since March 2016 I’ve had no label, no supervisor, no writer, no press particular person and no live agent. So stay shows are fairly skinny on the ground for me, I’ve played reside eight occasions ever. Six of these eight in 2016, 4 of the eight outdoors of the nation. I’ve been paid for each single present. There are artists which might be in main deals that have performed each main festival over the last two years and never been paid as soon as. I’m not anti-main label, however at the identical time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and in case your product is nice it’ll stand up and people will eventually come round, so sure the few live bits I’ve done assist. The much less is extra strategy appears to be working slightly bit for me. I’m bored with hearing “but will probably be great exposure” every time any previous free-no price range opportunity is thrown at me, except it’s for a very good trigger. You don’t rise up and go to work without cost, so why should I
The primary event was held in your hometown of London last year. Do you suppose it’s vital for brands similar to Stone Island to maneuver away from the capital and expose different cities across the UK to house grown expertise
It’s so important for manufacturers and companies to look further afield than just London. Manchester, Bristol, Liverpool are just a few of many cities within the U.Ok. Which have such a wealthy music historical past and vibrant music scenes that Stone Island can faucet into.
How do you assume your music pertains to the brand and its wearers
Stone Island is about performance, innovation and particulars. Island My strategy to music is similar, I’m obsessive about the small print and end. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you stone island pantaloni corti know you understand. Same because the people who like Elliott Power… if you understand you recognize.
We’ve observed you began to work throughout different music and vogue-primarily based tasks together with The Salvages and modelling for Goodhood. Have you ever always had an interest in merging the 2, and in that case the place do you suppose this stems from
No trendy musician can solely exist off simply music alone perhaps with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down other avenues. I’m from a visible background and have always been fascinated with clothing. To be honest I’m probably losing my time with music, I should most likely attempt to get an artwork director job at Saatchi & Saatchi or one thing. I believe I first grew to become fascinated with clothes by means of the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear got here by way of my girlfriend. I like going between worlds and can proceed to take action.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance because as an organization it understands that with a view to know the place you’re going, it’s important to know the place you’re from. They obtain this by digging from a rich archive and taking part in by their own guidelines, these are issues that I also try to use to my very own tasks.