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Last week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate event saw select fans brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse art area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed high energy sets to a packed out audience, as well as being broadcast live by way of NTS.
After the event we caught stone island metal shirt up with singer, songwriter and producer Elliott Energy to speak about his live efficiency, his ties to the brand and why it’s important to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents arise
The opportunity to perform at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play live right initially of the 12 months. They thought that I’d be a great fit for Stone Island.
We’ve noticed you seem to be a bit of elusive with regards to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole celeb thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Also there’s an entire world outdoors of the internet. It’s important to take online relationships into reality. This numbers game that a lot of people seem to be playing isn’t real and it often doesn’t correlate with sales/push of product (music, vogue and so on).
Do you think being given this alternative will provide help to to gain real life exposure by live shows
Since March 2016 I’ve had no label, no supervisor, no publisher, no press particular person and no stay agent. So stay shows are pretty thin on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outside of the country. I’ve been paid for every single present. There are artists which might be in main offers which have played every major festival over the last two years and never been paid once. I’m not anti-major label, however at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is nice it will stand up and people will eventually come round, so yes the few dwell bits I’ve achieved assist. The less is more method appears to be working a bit of bit for me. I’m tired of hearing “but it is going to be great exposure” every time any old free-no finances alternative is thrown at me, except it’s for a superb trigger. You don’t rise up and go to work totally free, so why should I
The first event was held in your hometown of London last year. Do you think it’s essential for brands equivalent to Stone Island to maneuver away from the capital and expose other cities across the UK to house grown talent
It’s so essential for brands and companies to look further afield than just London. Manchester, Bristol, Liverpool are just a few of many cities in the U.K. That have such a rich music history and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and details. My approach to music is the same, I’m obsessed with the details and finish. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you already know you know. Same as the people who like Elliott Power… if you know you realize.
We’ve observed you started to work across other music and style-based mostly projects including The Salvages and modelling for Goodhood. Have you always had an interest in merging the two, and if so where do you think this stems from
No modern musician can solely exist off just music alone perhaps with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and venture down other avenues. I’m from a visual background and have always been enthusiastic about clothing. To be honest I’m probably wasting my time with music, I should probably try and get an artwork director job at Saatchi & Saatchi or one thing. I think I first became all for clothing through the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear came by my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as a company it understands that in an effort to know the place you are stone island metal shirt going, you need to know where you’re from. They obtain this by digging from a rich archive and playing by their own rules, these are things that I also try to apply to my own projects.