The place To search out The UK’s Finest Vintage Stone Island
Stone Island is in the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian brand to a whole new audience. Before this, though, Stone Island was more sometimes identified for its association with specific subcultures — particularly the ‘Casuals’ and the ‘Paninaro’ motion in Italy. For more than one generation the clothes made by brands like Stone Island and C.P. Company, Massimo Osti‘s other most famous endeavor, hold a particular cultural significance — an emotion notably robust with vintage items that throwback to Stone Island’s heyday, and a time when young folks throughout Europe bonded over football and Italian jackets.
Since its founding, London’s Too Scorching Limited has grow to be identified because the UK’s primary stockist of vintage and retro Stone Island, stocking a variety of iconic items from the brand alongside one-off classic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Hot Limited has announced a pop-up at Harvey Nichols in London, putting some of its best ’80s vintage items in a bricks and mortar location for the primary time. We caught up with Too Hot’s founder, Ollie Evans, to talk concerning the pop-up, how he acquired into Stone Island, and why he loves the brand so much.
Why did you determine to begin Too Scorching Limited
I started Too Scorching whilst working as a music video director. During my downtime between jobs I might buy and sell vintage Stone Island jackets and very quickly grew to become hooked on it. Quite soon I started to turn down video jobs, transformed my front room into a makeshift photo studio and launched the Too Hot website.
What is it about Stone Island and C.P. Company that you like so much
It’s all the time about design and cultural significance; I’m fascinated by the appropriation of designer clothes by subcultures. My dad was an authentic mod within the ’60s and he always instilled in me the importance clothes and style. All the brands I source for Too Hot have very strong visions behind them and at their core are very idiosyncratic personalities who brought them to life. For example Massimo Osti who introduced us Stone Island and C.P. Firm. He went to the furthest lengths to produce clothes that pushed the boundaries of garment technology basing a number of his research on military wear that was designed purely for function with no expense spared. His work is like art, it’s so innovative and Stone uncompromised. Its appeal is very special.
What do you search for in a piece you want to promote
With this collection we’re launching in Harvey Nichols all the things is in reference to the Italian youth culture of the ’80s Paninaro, their look was a daring and vivid mix of classic ’50s American teen cool and the newest European designer sportswear. The Paninari were the primary subculture that adopted Stone Island as a brand causing it to have great success right from the beginning. Their fashion is very relevant for the time being so it appeared proper to honor this motion and the roots of European streetwear. We’ve worked lengthy and onerous to source the most original, exclusive and sought-after pieces from that era, we’ve got a large amount of unique Osti designed Stone Island and C.P. items alongside Moncler, Iceberg, Greatest Company, Armani and plenty of extra. It’s a selection you won’t be able to pick up anywhere else in the world.
How do you source your stock
Top secret locations across the globe.
How did your Harvey Nichols pop-up come about
The Harvey Nichols pop-up got here out of an unexpected Instagram DM simply earlier than Xmas final yr. Benn McGregor, their senior menswear buyer got in touch on his private account and asked if we wanted to do an in-store pop-up with them. It appeared like an unimaginable alternative and one I couldn’t flip down. Harvey Nichols has at all times had a agency place in my coronary heart from journeys there as a kid growing up, it was the place to go in the ’90s so it was a huge privilege to be asked to take our brand in.
You’re launching a zine to go alongside the pop-up, what’s the thought behind that
The zine we’re launching we’ve put along with our good mates at Regulation Journal who produce probably the most beautiful publication in the UK, it’s an essential read. When we first spoke about collaborating on this they advised we go to Italy to place a shoot collectively for a zine. It appeared the logical step to take all of the clothes again to the mom land and create one thing really visually thrilling. We chose Sorrento as a result of it’s the gateway to the Amalfi Coast and has a classic luxury feel that I believed would actually swimsuit the aesthetic. We’ve put collectively a excessive-finish assortment of very sought-after items and wished the shoot to replicate that. The zine itself is in reference to Paninaro magazine and Wild Boys which have been two comedian/zines that documented the culture and included some unimaginable street model pictures of youngsters in ’80s Italy sporting all these wonderful clothes.
Why do manufacturers like Stone Island and C.P. Firm have a particular significance
I think the appeal of manufacturers like Stone Island and C.P. Firm comes right down to their authenticity. Each function on the rules on which they have been based by Massimo Osti; they each search for fixed innovation and haven’t relied on heritage. Their enchantment is very genuine, they transcend fashion as they are constantly trying to push the boundaries of what is feasible somewhat than working from traits. That sturdy design factor actually resonates with individuals and especially guys. When you can say your jacket modifications shade in heat or is reflective or made out of steel it offers you a way that what your carrying has been actually thought of. It’s these features which have appealed to very specific subcultures and markets over the years whether that be casual, grime, streetwear or any of the others which have adopted them.
What do you consider Stone Island’s new recognition
I feel it’s nice that Stone Island is so standard once more, it went via a patch the place it was very area of interest for a number of years so it’s nice to see it back in favor once more. I believe it’s attention-grabbing that regardless that it now has a brand new viewers, there are sturdy similarities with these who have at all times purchased it. It seems to enchantment for a similar reasons that it at all times had and its viewers remains to be made up of people who find themselves within the learn about what they’re sporting. It’s very talked-about but not completely mainstream, it attracts a clientele who seek it out.
What was the first Stone Island piece you ever purchased
When I used to be a student I used to work in a store referred to as Zee & Co in Bow, East London. It was there that I first became taken with Stone Island as a brand, I always felt the quality and attention to detail was way above anything else we stone island marina night glow hooded jacket used to stock and we stocked some incredible stuff but it was Stone Island I really lusted after there. Even with a low cost I couldn’t afford to buy the jackets that I wanted Stone Island Uk back then. Years later the craving hadn’t worn off so I bought a vintage piece from the era I used to work at Zee about five years ago. It’s snowballed from there.
What’s your favorite ever piece of Stone Island
That’s a very troublesome one to say as there is a few stuff out there I’ve not got my arms on yet that I’d really love, but out of what I own it’s a 1983 Tela Stella jacket; I bought it really early on in doing Too Sizzling and it’s turn out to be a mascot of the corporate that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the brand, Tela Stella which is based on a military truck tarpaulin that is dyed different shades on both sides. Massimo Osti thought it was too rugged for C.P. Firm, his unique model, so developed Stone Island to utilize it. This particular jacket additionally features the iconic Stone Island compass patch is on the body moderately than the sleeve. It’s a real rarity from the very beginning of the brand and something I hold dear to my heart.