Behind The Brand
Mr Carlo Rivetti, the CEO and creative director of Stone Island, isn’t exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than forty,000 totally different garments. The primary Stone Island jackets have been cut from extremely durable truck tarpaulin that had been washed for hours with pumice stones with the intention to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s trade-main analysis and improvement, which has seen the introduction of unique materials and fabrications together with the Ice Jacket, which modifications color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a stone island logo beanie durable polyurethane coating; the Silver Jacket, which is minimize from one hundred% stainless steel bonded to a fabric base; the NOC stone island logo beanie 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a material more commonly found in physique armour.
Experimentation just isn’t the one pillar of Stone Island, although. Every garment that the agency produces can be extremely useful, when it comes to minimize, efficiency and details. The examine of army uniforms and workwear is integral to the design process, explaining components such because the quite a few utility pockets discovered on the outerwear. Specialised excessive-temperature, excessive-stress dyeing strategies allow the corporate to provide pieces in vibrant colours not usually related to technical performance fabrics, while the modish Italian fashion which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all followers of Stone Island, and the model enjoys a cult following virtually unprecedented Stone Island Fleecewear in menswear. Watch the video above to search out out more.