BEHIND THE Brand
Mr Carlo Rivetti, the CEO and creative director of Stone Island, isn’t exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than forty,000 completely different garments. accessory Stone Island Shop The first Stone Island jackets were lower from extremely durable truck tarpaulin that had been washed for hours with pumice stones stone island jassen to be able to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-main analysis and growth, which has seen the introduction of distinctive supplies and fabrications including the Ice Jacket, which adjustments color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is minimize from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood that is made in a vacuum mould; and jackets incorporating Kevlar, a cloth extra generally present in body armour.
Experimentation is just not the only pillar of Stone Island, though. Each garment that the firm produces is also extremely purposeful, by way of lower, efficiency and particulars. stone island jassen The examine of army uniforms and workwear is integral to the design process, explaining elements such as the numerous utility pockets found on the outerwear. Specialised high-temperature, high-strain dyeing methods allow the corporate to provide pieces in vibrant colours not usually associated with technical performance fabrics, while the modish Italian fashion which infuses the collection hardly needs explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all fans of Stone Island, and the model enjoys a cult following nearly unprecedented in menswear. Watch the video above to search out out more.