BEHIND THE Brand
Mr Carlo Rivetti, the CEO and artistic director of Stone Island, is not exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than forty,000 totally different garments. The first Stone Island jackets were cut from extremely durable truck tarpaulin that had been washed for hours with pumice stones so as to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-main analysis and development, which has seen the introduction of unique materials and fabrications including the Ice Jacket, which changes colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is minimize from a hundred% stone island david jacket stainless steel bonded to a fabric base; the NOC 1 rubber hood that is made in a vacuum mould; and jackets incorporating Kevlar, a material more commonly found in body armour.
Experimentation is not the only pillar of Stone Island, although. Every garment that the agency produces can also be highly practical, by way of cut, performance and details. Stone Island Jumpers Jackets The study of military uniforms and workwear is integral to the design process, explaining components such as the quite a few utility pockets found on the outerwear. Specialised high-temperature, high-pressure dyeing methods enable the company to produce pieces in vibrant colours not normally associated with technical performance fabrics, while the modish Italian model which infuses the collection hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all followers of Stone Island, and the brand enjoys a cult following nearly unprecedented in menswear. Watch the video above to search out out more.