STONE ISLAND, C.P. Company OPEN IN UK AND KOREA
Stone Island and C.P. Company, the upmarket sportswear brands by SPW Sportswear Company, have opened two new stores: an exclusive Stone Island retailer in London and in one in Seoul hosting both Stone Island and C.P. Company. The openings replicate the company’s technique, initiated at the top of 2007, to boost its presence by offering both brands separate stores and personalized concepts.
Showcasing the better of Stone Island and Stone Island denim over 50 sq. meters (538 sq. toes), Stone Island’s first UK standalone store in Covent Backyard incorporates customized-made design with clear, contemporary and useful element. Listed architectural parts are fused with trendy excessive octane design that work in excellent synergy with the garments displayed.
Meanwhile, C.P. Company, in a three-flooring building in Seoul’s Shinsa Dong new luxury shopping district, occupies a 250-sq.-meter (2,045-sq.-foot) space divided into two separate shops for stone island colour changing jacket C.P. Company (110 sq. meters/1,184 sq. ft ) and Stone Island (80 sq. meters/861 sq. ft). A large terrace on the third floor has been became a private lounge bar for shoppers of each shops, whereas the partitions of the C.P. Firm store are lined with a marine multi-stratum design featuring Velcro in horizontal panels applied to Plexiglas. Every wall, therefore, becomes a assist base for stowing an endless choice of merchandise in a number of different configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island store is totally developed on the ground floor and has been conceived according to the brand’s philosophy—more as a design object than as a container of garments. The store Corporate Identification project is called “Item/Unit” and has been invented, designed and engineered by Marc Bhure, proprietor of the German design company Zeichenweg TM. The idea behind the design is based on maximum versatility.
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