4 Marketing :
A culture of research, experimentation, perform and use are the matrixes that have at all times outlined Stone Island: the sportswear model established in 1982, designed to turn into an emblem of excessive research on fibres and textiles, utilized to an revolutionary design. Season after season, it is through the research of type and the “manipulation” of the matter that Stone Island has discovered its personal language with the intention of establishing new boundaries on the planet of garment making. The research of uniforms and of work wear, its evolution based on new necessities of use, has change into Stone Island’s remark submit for outlining a venture wherein the clothes item’s perform is never simply aesthetic. An ongoing investigation, thorough and with out frontiers, on the processing and ennobling of fibres and textiles, leading to discover materials and manufacturing methods by no means used earlier than within the clothes trade. Jackets constructed in nylon monofilament, deriving from the water filtering know-how. Extremely reflective or thermo-sensitive fabrics, changing colour with the variation of temperature. Featherweight polyester cloth vacuum- coated with a one hundred% stainless steel movie utilized in aviation know-how to guard the on-board computer systems. Non-woven supplies, Kevlar® and polyester felt, rhomboidal nets in polyester utilized in the construction trade and coated in polyurethane. These are some examples of supplies conceived by Stone Island Stone Island Sale philosophy. Stone Island’s power can also be primarily based on the distinctive skill to intervene on the completed merchandise, via the continuous tests on dyeing and treatments carried out in the Sportswear Company’s laboratory of color. A division able to mix superior know-how, expertise and human capability and that has developed stone island clothing america greater than 60,000 totally different recipes of dyes throughout the years. All of the accumulated information and expertise, an inalienable heritage, on which great part of Stone Island’s know-how relies, is stored within the historic archive that collects the trial exams, and the recipes for textile dyeing and dealing with which were developed by all these individuals who’ve labored on this project with stone island clothing america ardour.
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