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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate occasion noticed choose followers brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out excessive vitality sets to a packed out audience, as well as being broadcast live via NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to speak about his reside efficiency, his ties to the model and why it’s necessary to host occasions like this all through the UK.
How did the opportunity to perform at Stone Island Presents arise
The opportunity to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play stay proper in the beginning of the yr. They thought that I’d be a very good match for Stone Island.
We’ve noticed you appear to be somewhat elusive with regards to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire movie star thing. I’m not anti-celebrity, I simply don’t have the time between music and my other two jobs to spend all day on social media. Additionally there is an entire world outdoors of the web. It’s necessary to take on-line relationships into actuality. This numbers sport that lots of people seem to be taking part in isn’t real and it usually doesn’t correlate with gross sales/push of product (music, fashion etc).
Do you suppose being given this alternative will provide help to to realize real life publicity via live reveals
Since March 2016 I’ve had no label, no manager, no writer, no press person and no stay agent. So stay reveals are fairly skinny on the bottom for me, I’ve performed stay eight occasions ever. Six of these eight in 2016, 4 of the eight outside of the country. I’ve been paid for every single show. There are artists that are in major offers which have performed each main festival over the past two years and never been paid as soon as. I’m not anti-main label, however at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is sweet it will stand up and other people will ultimately come spherical, so sure the few reside bits I’ve finished assist. The less is more approach appears to be working a little bit for me. I’m uninterested in hearing “but it will likely be nice exposure” each time any outdated free-no funds alternative is thrown at me, except it’s for an excellent trigger. You don’t get up and go to work for free, so why ought to I
The first occasion was held in stone island cap original your hometown of London final yr. Do you assume it’s necessary for manufacturers equivalent to Stone Island to maneuver away from the capital and expose different cities across the UK to house grown expertise
It’s so necessary for brands and companies to look further afield than just London. Manchester, Bristol, Liverpool are just some of many cities in the U.Ok. Which have such a wealthy music historical past and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the model and its wearers
Stone Island is about performance, innovation and details. My method to music is identical, I’m obsessed with the main points and end. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you realize you realize. Identical as the people who like Elliott Power… if you realize you already know.
We’ve observed you began to work across other music and fashion-based projects including The Salvages and modelling for Goodhood. Have you ever all the time had an curiosity in merging the 2, and in that case the place do you assume this stems from
No fashionable musician can solely exist off just music alone maybe with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and venture down different avenues. I’m from a visual background and have all the time been excited about clothing. To be sincere I’m in all probability wasting my time with music, I ought to in all probability attempt to get an artwork director job at Saatchi & Saatchi or one thing. I think I first grew to become concerned with clothing by means of the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high style and womenswear came by my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as a company it understands that in an effort to know the place you’re stone island cap original going, it’s important to know the place you’re from. They obtain this by digging from a rich archive and playing by their own rules, these are things that I also attempt to apply to my own initiatives.
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