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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.

Mens Ribbed Collar Stone Island Polo Shirt BlueBeforehand hosted in London, the second intimate occasion noticed choose followers brave the minus six chills of the Glaswegian winter to have fun the UK’s digital music scene in warehouse artwork house SWG3.

Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out excessive power units to a packed out viewers, in addition to being broadcast stay through NTS.

After the occasion we caught up with singer, songwriter and producer Elliott Energy to speak about his dwell efficiency, his ties to the brand and why it’s necessary to host occasions like this all through the UK.

How did the chance to carry out at Stone Island Presents come up
The chance to carry out at Stone Island Presents took micro rep field jacket stone island place after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play dwell proper firstly of the 12 months. They thought that I’d be a very good fit for Stone Island.

We’ve seen you appear to be somewhat elusive with regards to online social media. Is there any reasoning behind this

I’m not deliberately elusive on social media, I’m simply not good at the entire celeb thing. I’m not anti-movie star, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s an entire world outdoors of the web. It’s essential to take online relationships into reality. This numbers recreation that a lot of people seem to be playing isn’t real and it often doesn’t correlate with sales/push of product (music, style etc).

Do you think being given this opportunity will assist you to achieve actual life publicity through dwell shows

Since March 2016 I’ve had no label, no manager, no publisher, no press person and no dwell agent. So reside exhibits are pretty thin on the ground for me, I’ve performed reside eight instances ever. Six of those eight in 2016, four of the eight outside of the country. I’ve been paid for every single show. There are artists which are in major deals that have performed every main festival during the last two years and never been paid as soon as. I’m not anti-main label, however at the same time no company has/will ever exploit me. The point is ‘to know your worth’ and if your product is good it can stand up and people will finally come spherical, so yes the few dwell bits I’ve achieved help. The much less is extra approach seems to be working a bit bit for me. I’m tired of hearing “but it will be great exposure” every time any old free-no finances opportunity is thrown at me, except it’s for a superb cause. You don’t get up and go to work for free, so why should I

The first event was held in your hometown of London last year. Do you think it’s essential for brands corresponding to Stone Island to move away from the capital and expose other cities around the UK to home grown talent

It’s so important for brands and companies to look further afield than just London. Manchester, Bristol, Liverpool are just a few of many cities in the U.Ok. That have such a rich music history and vibrant music scenes that Stone Island can tap into.

How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and details. My method to music is identical, I’m obsessed with the details and finish. Stone Island is a staple for many and it’s wearers don’t need to shout out about it, if you know you know. Same as the people who like Elliott Power… if you already know you already know.

We’ve observed you started to work throughout different music and vogue-based tasks together with The Salvages and modelling for Goodhood. Have you ever all the time had an interest in merging the two, and if that’s the case where do you assume this stems from

No fashionable musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down other avenues. I’m from a visual background and have always been eager about clothing. To be trustworthy I’m most likely wasting my time with music, I should in all probability try and get an art director job at Saatchi & Saatchi or something. I think I first turned taken with clothing by means of the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high style and womenswear came through my girlfriend. I like going between worlds and will continue to do so.

Does the Stone Island brand hold any significance to you personally

Stone Island represents timeless quality to me and it also holds significance because as a company it understands that as a way to know where you are going, you have to know where you’re from. They achieve this by digging from a rich archive and playing by their own rules, these are things that I also try to apply to my own projects.

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