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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw select fans brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed high energy sets to a packed out audience, as well as being broadcast stay through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to speak about his stay efficiency, his ties to the brand and why it’s essential to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents arise
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play stay proper at the start of the year. They thought that I’d be a great fit for Stone Island.
We’ve noticed you seem to be somewhat elusive relating to on-line social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m just not good at the whole celeb thing. I’m not anti-celeb, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s an entire world outdoors of the web. It’s vital to take online relationships into reality. This numbers game that a lot of people seem to be playing isn’t real and it usually doesn’t correlate with gross sales/push of product (music, trend and so forth).
Do you suppose being given this alternative will help you to gain real life exposure through live reveals
Since March 2016 I’ve had no label, no supervisor, no writer, no press particular person and no reside agent. So reside reveals are pretty thin on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outside of the nation. I’ve been paid for each single present. There are artists which can be in major deals that have played every major festival over the last two years and never been paid as soon as. I’m not anti-main label, but at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is good it can stand up and people will finally come spherical, so yes the few live bits I’ve performed help. The much less is extra strategy seems to be working a bit bit for me. I’m tired of hearing “but it is going to be great exposure” each time any old free-no budget opportunity is thrown at me, unless it’s for goedkope stone island jas a good cause. You don’t stand up and go to work at no cost, so why should I
The first event was held in your hometown of London last year. Do you think it’s important for manufacturers such as Stone Island to move away from the capital and expose other cities around the UK to dwelling grown talent
It’s so essential for brands and companies to look additional afield than just London. Manchester, Bristol, Liverpool are only a few of many cities within the U.Okay. Which have such a wealthy music historical past and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and details. My strategy to music is similar, I’m obsessive about the small print and end. Stone Island is a staple for many and it’s wearers don’t need to shout out about it, if you know you already know. Same as the people who like Elliott Power… if you understand you understand.
We’ve seen you began to work throughout other music and style-based projects including The Salvages and modelling for Goodhood. Have you always had an curiosity in merging the 2, and in that case the place do you suppose this stems from
No trendy musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and venture down other avenues. I’m from a visual background and have at all times been thinking about clothing. To be honest I’m probably wasting my time with music, I ought to most likely try to get an artwork director job at Saatchi & Saatchi or one thing. I feel I first turned thinking about clothes via the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high fashion and womenswear came through my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance as a result of as an organization it understands that with a view to know the place you’re going, it’s important to know where you’re from. They obtain this by digging from a wealthy archive and taking part in by their very own guidelines, these are issues that I additionally attempt to use to my very own initiatives.
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